Elf Engagement

Yesterday I shared with you some very big numbers. Today, sadly, I’m going to share something just the opposite – a very small number.

One of the things we measure is something we call Elf Engagement. It is a number that estimates how many of our active elves – both North Pole elves and Freelance elves – who engage with the official North Pole websites (such as this one).

Right now, that number is super low.

And it makes sense that it would be. More than 125 days remains until Santa launches, it’s summer in some places, winter in others, and people are busy doing regular life stuff.

But, as you would expect, with the calendar soon to turn to September, you’d think elf engagement would rise.

After all, the News Department at the North Pole is busy publishing news on SantaUpdate.com, SantaTrackers.net, and NorthPoleFlightCommand.com.

All of these sites have now been around for years. And do you know what the Elf Engagement number is? Look at these numbers:

August – 0.034%
September – 5.2%
October – 13.2%
November – 21.1%
December 1-15th – 56.3%
December 16th-24th – 98.4%

Shocking isn’t it?

On the other hand, isn’t elf life just grand? What other kind of job out there lets you check out for most of the year and not get fired?

Yeah, Santa’s not going to fire you.

But I think Elf Engagement is something Santa will be talking about a little bit this weekend.

Again, this is just my opinion, but I think that number can really improve. In fact, I think it needs to. But that’s me, your little bean counter elf. It’s in my nature to always want to see a better number.

Is it bad that engagement among elves on official North Pole websites is so low until the last few days before Santa’s flight?

I will let Santa answer that question.

In the meantime, I think it is good if you ask a question of yourself:

Am I a good elf? Am I a year round elf? If Santa needed my help at any time other than the last few days before Christmas, would I be ready to help him?

That’s all for today, elves. Don’t answer those questions out loud. Just ask them of yourself, okay?

About this Elf: Elf Flip Beanz

Elf Flip is an accountant and analyst at North Pole Flight Command. He has certified as an enumerator in the North Pole Census and has a masters degree from Southern North Pole University in Accounting and Numerology. He helps to determine the need of elves at the North Pole and all around the world. He also works with the Public Relations Department to share news and information about the number of elves in Santa's employ.