Elves at the Tracking Department at the North Pole are meeting this week to discuss how to meet the lofty recruitment goal that Santa announced back in July.

When all is said and done, Santa wants 20 million elves tracking him come Christmas Eve.

We know we can count on those millions of elves from last year and before to help recruit. But we need to find ways to locate more believers to track Santa for Santa.

Last year’s flight was a big success. Santa believes it all happened because he had so many elves looking out for him. That is why he is so serious about this year’s goal.

So far, we have only seen a few thousand new elves sign up. But we’re working on it!